Scenario

You’re a UX writer at Medi, a leading meditation app. Your team just wrapped up a product design sprint, and you have time to catch up on some backlogged tasks, the first of which is to rewrite the 404 page.

Products that might be similar to Medi:

Headspace

Calm

Background:

Your research team informed you that much of the traffic to the 404 page comes from several broken links in various forums across the web.

Excerpt from Medi’s content style guide:

At Medi, our brand voice is:

• Helpful but never pushy
• Welcoming to all audiences
• Relaxed with a quiet confidence

Medi’s mission is to bring mindfulness, clarity, and inner peace to our users. This is reflected in every word we use. We strive to create an online oasis for our users and we’re careful to keep our messaging positive. Our power words include:

• Acceptance
• Calm
• Clarity
• Clear
• Guidance
• Help