Scenario

You’re a UX writer at Lingual, a leading mobile app for language learning.

Similar apps:

Duolingo

Babbel

Mondly

Task

Write microcopy for the scenarios below. Decide how to deliver the message using a toast/snackbar, standard pop-up, or as part of the flow of screens. Explain why you chose the delivery you did and your rationale. Feel free to make assumptions about what the user flow would be or other design decisions, explain those assumptions, and write for the scenario with that assumption in mind.

For each scenario, list:

• Your copy
• How it’s delivered (standard pop-up, toast, etc.)
• Your rationale

All copy should be written according to the guidelines in Lingual’s content style guide.

Lingual’s brand voice (style guide excerpt):

Lingual is:

• Magical: Anything is possible inside the world of Lingual
• Encouraging and positive: We're all about rooting for our learners and helping them make progress
• Playful: We put the fun in language learning

Scenarios:

1. In Lingual, users earn badges that they display on their user profiles. The user earned the Word Wizard badge for adding their first 500 words to their word bank. This is shown after the user completes a lesson.