Scenario

GuerillaBox is a new service that centralizes a person’s or business’s communication channels with their customers. This includes SMS, emails, WhatsApp messages, Intercom on site messages, Facebook/Instagram messenger, and more, all in one place. Each channel is referred to as a box; hence, GuerillaBox.

Companies that may offer similar features:

• Franz
• Mailchimp
• Intercom
• Buffer

Task

Create new error messages for the scenarios below. Use GuerillaBox’s brand voice.

Brand voice guidelines:

GuerillaBox’s voice is that of an experienced and compassionate business partner. We use a conversational voice and play with language to bring joy to the workplace. We are plainspoken, genuine, and a bit quirky. We prefer subtle, dry humor.

Guerilla Gorilla:

GuerillaBox has a mascot, a digital/guerilla marketing gorilla (get it?😜). Feel free to incorporate the mascot into your design. Remember that you can describe visual elements as part of the design.

General points to consider:

• Try to lead to an action whenever possible
• Always keep the message’s context in mind
• Remember to follow GuerillaBox’s brand voice guidelines

Scenario #1:

GuerillaBox needs five error messages for their signup screen:

• Invalid email