Scenario

You’re the lead UX writer at GrooveVPN, a SaaS that helps users connect to websites and apps securely from an IP address in the country of their choosing. For example, with GrooveVPN, users in any location can watch Netflix from America and then switch their country to the U.K. to get British Netflix. No more “Content not available in your location.” Far out!

Similar services:

• Tunnelbear
• ExpressVPN
• NordVPN
• Hola

GrooveVPN voice & tone guide:

• We inject fun and quirkiness into everything we do
• We pursue new and creative ideas
• We’re light-hearted and don’t mind goofing off a bit (when appropriate)
  • E.g., we sometimes have fun with a "groovy" '60s vibe.

When a user switches their location from one country to another, it takes somewhere between 5–10 seconds to connect to the new location. During this time, the user sees the following loading screen:

Task

Rewrite the current loading screen according to GrooveVPN’s voice & tone guide.

Solution

https://www.figma.com/file/rXMx35h73Y7jYFoJfM1VAl/GrooveVPN%3A-Loading-Screens?node-id=0%3A1&t=Qne8DRG0R1S79ZCA-1