Scenario

You’re a UX writer at Clixflow, a WYSIWYG website builder that lets users drag and drop to create websites—no code required.

Products that may offer a similar service:

Wix

Webflow

Squarespace

Elementor

Scenario

After signing up, the user is ready to start creating their first site. To help them get started, Clixflow wants to present users with a quick form that will customize the user’s experience and help them build the type of site they’re interested in.

Task

Feature info and requirements:

• Create a 4–6 step form (multiple screens) that collects user data to help customize the product to the user’s intended use. The platform will set users up with different layouts, features, etc., based on their answers.
• Data we need:
  • Who they are and what they’re building their site for (business, company, clients)
  • Prior experience in creating websites
  • What kind of website they are going to build (e-commerce, personal portfolio, blog, business site, other)
  • What is their role (designers, developer, entrepreneur, something else?)
  • Any other data points you think would be relevant in this situation. (Give your explanation.)
• Mockups should be for desktop

Points to think about:

• Clixflow wants to make a highly tailored, personal experience, so make it conversational.
• Besides helping align the product to the user’s goals, this data will also be used for marketing efforts, so try to make the questions as clear as possible. If the questions and answers aren’t clear, then the data will suffer.
• Users don’t like taking an action if they don’t understand its purpose. Reassure the user that it will be short and to their benefit.

Solution

I wanted sheer creativity with this one! I went with a colourful mockup, including the fun facts on each screen. I wanted humour infused into the answers for each question, to create a a design that delights without being superfluous. Every element has a distinct reason and contributes something.