Scenario

Welcome back to your job at Clixflow, the WYSIWYG website builder that lets users drag and drop to create websites—no code required.

Companies that might offer a similar service:

Wix

Webflow

Squarespace

Elementor

Background:

After a user signs up and completes the form, they’re taken to an empty state screen that will eventually contain all of their projects.

Current User Projects empty state mock-up:

Task:

As part of efforts to improve the UX, your project manager wants to create customized first-use empty states based on user answers to the form. The first empty state you need to create is for users who have indicated on the form that they intend to create a portfolio website. Create a new empty state for the User Projects screen.

Feature requirement:

• The empty state should give users easy access to the portfolio templates or let them start a new site from scratch.
• Encourage users to get started with their first project, and make it clear to them how to do so.

Points to think about:

• Our KPI (key performance indicator) for this screen is the number of users that start a new project.
• (Is there anything else you think should be part of the empty state that your project manager didn’t mention? Don’t be shy! Add it in and explain your rationale.)

Solution